SELLING FARMER’S MARKETS

Usually the main motivation for planting a fruit tree is just the joy of maintaining a tree and eating the delicious fruit that comes from it. However, in my personal experience it is possible to go on a quite lucrative venture with fruit trees by operating a fruit stand or participating in a farmer’s market.

When I moved to Florida, I was slightly depressed at the fact that I had just left behind years and years of hard work to get my lawn to the point it was. However, I was able to healthily channel this depression into the desire to get a new and more beautiful garden and lawn setup going. The house I moved into was nice,

but the previous owner obviously had no gardening prowess. The lawn was barren of any features besides grass. Lots and lots of grass.

I decided that since I was now in a new climate that I had never experienced before, I would grow some trees that I didn’t have the opportunity to grow before. I decided to do the truly Floridian thing to do, and get a few orange trees. It was a lot easier than I had imagined. I’ve had some rather disastrous experiences with planting trees in the past, and planting the orange trees was no problem at all. I decided to go with Valencia oranges, just because they are the most popular orange to grow and almost everyone is able to grow them successfully.

After I picked out what type of orange I wanted, I decided to get three trees. It took me about 3 days to dig all the necessary holes and install the trees. It was a flawless operation, and I truly felt like an expert. The trees grew healthy and straight, and produced fruit at the time of year they were expected to.

For the three or four years, my orange trees didn’t produce very much fruit. Sure I never ran out of oranges for my own personal usage, and I drank almost nothing but orange juice, but I didn’t have the ludicrous amount that you might expect from 3 trees. I wouldn’t say I was disappointed with my trees. I was happy to be getting any fruit at all. But I had heard of people getting thousands and thousands of oranges from several trees, and I was slightly baffled as to why I wasn’t so fortunate.

About a year after that, my orange trees really took off. I walked outside one day to see about 5 times as many oranges as I had grown in any previous seasons. I thought I was seeing things, but they all stuck around. I harvested so many oranges that year, I hardly even knew what to do with all of them. That was when my neighbor suggested to me that I sell at a farmer’s market. I found out the time that they go on, and rented a spot for my truck (some farmers markets allow you to come and sell for free, but mind charged rent just to park your truck).

Within the first day at the farmer’s market, I had made back all the money I spent on the original trees. My oranges were truly a hit, and I was getting more customers than any of the other participants. After that week, I didn’t miss a day at the farmer’s market. It wasn’t enough money to live off of, but it was a good amount for just selling some oranges. Besides, what else would I have done with them? I certainly couldn’t have eaten them all by myself. So if you have an excess of fruit, you should never throw it away or try to eat it all by yourself. Take it to the farmer’s market and try to get some extra cash for your gardening labor. If your products are delicious, you might just be a hit with the consumers.

MARKETING MANAGEMENT

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The one who excels in this field is known as marketing manager. The job of the marketing manager is to influence the timing and level of customer demand so as to help the sales. It actually depends on the size of the business and environment in the corporate industry. Like if he is working in a huge production company, he will be the general manager of a particular product category assigned to him and he will be responsible for profit and loss with respect to the product. And in small business there is no marketing manager as his job is taken over by the partners of the company.

Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized to maintain existing customers and get new customers fall under marketing management. The scope is quite large because it not only consists of developing a product, but also retaining it. The term marketing management has many definitions. It actually depends on individual firms and how the marketing department functions and activities of other departments like operations finance, pricing and sales.
Before deciding about a marketing strategy, the company must do an in-depth study about their business, and the market. This is where marketing management merges with strategic planning. Usually the marketing strategies are of three types, customer analysis, company analysis and competitor analysis. Using the customer analysis, the market is broken down into different types of customers. The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need. Like a group of people can be recognized who can be less price sensitive, purchases often and are growing. Such groups can be worked on by heavy investments as they are worth the money and time. They cannot only retain such customers and make new customers in this group but they can go to the very extent of turning back customers who don’t belong to this group. Understanding the needs makes customer’s expectations to be met per their satisfaction, better than the competitors, which will lead to higher sales and obvious profit.
Company analysis highlights the cost structure and resources of the company and cost position when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.
Marketers using competitor analysis build detail customer profiles. It gives a clear picture about the strengths and weaknesses of the firm, when compared to a competitor. The competitor’s cost structure, resources, competitive positioning, degree of vertical integration, product differentiation, and profits are studied in detail and are compared to what company is doing in those regards.
The marketing management to do marketing analysis carries out marketing research. The most common of such researches are qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques.
After all the studies and researches are conducted, its easier for the marketing manager to make strategic decisions and they then can design a marketing strategy to increase the profits and revenues of their company. The other goals can be profit over the long run, market share, and revenue growth